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Senior Marketing Strategist

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €120,000 - €170,000
Senior Marketing Strategist

Develop and execute innovative marketing strategies to drive consistency across all channels and touchpoints.

  • Strategy Development: Align with commercial goals and objectives, ensuring a cohesive brand message.
  • Lead Generation: Leverage data-driven insights to optimize performance and generate high-quality leads.
  • Campaign Management: Oversee multi-channel marketing campaigns, including digital, content, and events.
  • Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment and support for marketing initiatives.
  • Brand Consistency: Reinforce the value proposition through consistent branding across all marketing materials and channels.
  • Performance Analysis: Monitor and analyze campaign performance using data-driven insights to optimize strategies and improve ROI.
Required Skills and Qualifications
  • 15+ years of experience in marketing, with a portion of that time in B2B technology companies.
  • Bachelor's degree in marketing or a related field.
  • Strong strategic thinking and project management skills.
  • Demonstrated success in developing and executing integrated marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM systems.