Marketing Communications Specialist
2 days ago
Zurich 56 Company Ltd seeks a highly skilled Digital Marketing Executive to join its Digital Marketing team. This exciting role offers an opportunity to contribute to the company's digital marketing strategy and support various digital marketing initiatives across social media platforms and campaigns.
The successful candidate will be responsible for creating engaging digital and social media content, collaborating with external agencies for idea generation, and utilizing AI tools to produce high-quality video content.
This role may be available on a part-time or full-time basis, allowing the best candidates to apply regardless of their availability. The ideal candidate will possess a creative mindset, excellent organizational skills, and strong time management abilities.
Key responsibilities include:
- Developing and executing digital marketing campaigns and activities in collaboration with colleagues, agencies, and partners.
- Producing rich media content, including video and podcasts, for onsite and social media use.
- Utilizing platform-based tools to create, produce, and edit engaging video content that aligns with the company's brand and compliance guidelines.
- Identifying opportunities from existing brand events, sponsorships, partnerships, and CSR activities and promoting these across social and digital channels.
- Analyzing channel metrics and performance to optimize campaign strategy.
- Conducting research and insights on industry trends to inform digital and social media strategies.
- Creating and maintaining web content, including metadata and tagging, to optimize performance.
- Identifying optimization opportunities for improved customer experience to increase channel conversion.
The ideal candidate will possess a relevant third-level degree and/or professional marketing or communications qualification, proficiency in social media business management tools and social video editing software, and familiarity with AI tools for video content creation.
We are committed to providing a supportive and inclusive work environment that fosters growth and development. As an equal opportunity employer, we welcome applications from diverse candidates.
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