Customer Retention Campaign Manager

3 days ago

Dublin, Dublin City, Ireland beBeeRetention Full time €60,000 - €80,000
Job Overview

Drive repeat purchases and retention among Buyers through high-performing campaigns.

Key Responsibilities:
  • Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
  • Plan, execute, and optimise newsletters and lifecycle campaigns focused on retention and repeat purchase.
  • Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
  • Build and segment audiences using behavioural and transactional data.
  • Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
  • Analyse performance and translate insights into actionable recommendations.
  • Identify opportunities to enhance lifecycle journeys and automation.
Requirements
  • 4+ years of CRM or email marketing experience in B2C or eCommerce
  • Strong analytical mindset; confident using data to optimise campaigns
  • Experience in both newsletters and lifecycle/automated campaigns
  • Proficient in Power BI or similar tools, and ESP reporting
  • Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
  • Strong segmentation and personalisation knowledge
  • Familiar with HTML for email build and QA
  • Excellent project management and organisational skills
Desired Outcomes
  • Increased repeat purchase rate among Buyers
  • High-performing, insight-led campaigns
  • Improved CRM KPIs through testing and optimisation
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • General Business
Industries
  • Travel Arrangements

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