Proposition & Retention Manager

19 hours ago

Dublin, Dublin City, Ireland Cpl Healthcare Full time

Proposition & Retention Manager – Mobile (Maternity Cover)
Location:
Dublin (Hybrid)
Contract:
Maternity Cover 12 Months
We're looking for a commercially savvy, customer-obsessed
Proposition & Retention Manager
to join a leading Irish mobile brand on a maternity cover contract.
This is a pivotal role for someone who thrives at the intersection of
commercial strategy, product innovation, and customer experience.
You will take ownership of the
base management strategy and execution
, driving customer growth, loyalty, and revenue by creating compelling propositions that retain and delight existing users.
What You'll Be Doing
·
Lead
retention, loyalty, and upsell initiatives
using market and customer insights to shape winning campaigns.
·
Design targeted campaigns to reduce churn, reactivate inactive accounts, and respond to market trends with competitive offers.
·
Own the
go-to-market process
for all base management activity, collaborating with CRM, Digital, Data, and Sales teams to deliver commercially impactful campaigns.
·
Track and report on campaign performance and commercial KPIs, optimising strategies for maximum customer satisfaction and business outcomes.
·
Champion the
in-life customer journey
, working closely with CX to identify and fix pain points, improve engagement, and increase tenure.
·
Act as the
voice of the customer
, ensuring all proposition changes—whether pricing, promotions, or tactical offers—are customer-led.
·
Support website updates, functionality, and performance, ensuring alignment with brand guidelines and compliance standards.
What We're Looking For
·
3–5 years' experience in
product, proposition, or commercial management
within the
telecoms or mobile market
.
·
Proven success designing and executing base management campaigns in a competitive environment.
·
Solid understanding of
marketing and social media campaigns
, with experience in omni-channel and retail environments.
·
Strong commercial acumen with the ability to turn strategy into actionable plans across multiple touchpoints.
·
Data-driven, detail-focused, and results-oriented, with a passion for delivering exceptional customer experiences.
·
Excellent stakeholder management skills and the ability to influence across all levels.
·
Self-motivated, proactive, and confident in both leading and executing initiatives.
Get in Touch
Forfurtherinformationpleasecontact
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#CplOS25
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