Digital Marketing Programs Manager
5 days ago
We are seeking a senior marketing professional to join our team in shaping the future of our launch and moments marketing programs. As a key member of our team, you will play a critical role in developing integrated launch journey strategies, digital marketing playbooks, experience design, and marketing programs that drive customer engagement and revenue growth across our hero launch roadmap.
This is a hands-on role that requires strong collaboration with cross-functional teams, including project management and risk mitigation efforts. You will own and manage our launch moments roadmap and the development of our launch experiences, drawing on product truth and value proposition to develop audience-first campaigns.
Your primary focus will be on designing launches for customer engagement, with clear post-launch nurture and adoption pathways. You will also drive alignment across product, marketing, sales, and executive stakeholders, ensuring competing priorities are balanced and launches ladder up to business objectives.
Key Responsibilities- Collaborate with global marketing teams to lead and own the planning and development of integrated omni-channel launch marketing campaigns, prioritizing data-driven strategies and customer-centric experiences.
- Support project management and risk mitigation efforts, ensuring timely delivery of milestones and deliverables within budget.
- Own and manage our launch moments roadmap and the development of our launch experiences, drawing on product truth and value proposition to develop audience-first campaigns.
- Ensure launches are designed for customer engagement, with clear post-launch nurture and adoption pathways.
- Drive alignment across product, marketing, sales, and executive stakeholders, ensuring competing priorities are balanced and launches ladder up to business objectives.
To succeed in this role, you will need:
- A minimum of 8-10 years of marketing experience, specializing in digital marketing and/or project management experience.
- A degree in business, marketing, or equivalent experience.
- Strong organizational skills and a problem-solving mindset, excellent project management skills.
- Collaborator with the ability to build and grow strong cross-functional partnerships with internal teams and external partners.
- Experience using data to drive decision making – insights to action to clear outcomes.
You will enjoy:
- A dynamic and supportive work environment.
- Ongoing training and development opportunities.
- A competitive salary and benefits package.
- The opportunity to work with a talented team of professionals.
We offer a range of employee benefits, including:
- Flexible working arrangements.
- A comprehensive health and wellness program.
- Access to professional development opportunities.
- A commitment to diversity, equity, and inclusion.
SAP's Culture of Inclusion
SAP is committed to creating an inclusive culture where everyone feels valued and empowered to contribute their best work. We believe that a diverse and inclusive workplace is essential to driving innovation and success.
We Win with Inclusion
We know that our diversity is our strength and that every individual brings unique perspectives, experiences, and ideas to the table. By embracing and celebrating our differences, we can create a more vibrant and dynamic work environment that fosters creativity, collaboration, and growth.
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