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Regional Marketing Strategist

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €80,000 - €120,000
Job Description">

Develop and Execute Regional Marketing Strategies

We are seeking a detail-oriented professional to join our global marketing team. The successful candidate will play a pivotal role in building and executing regional campaigns that drive brand awareness, generate pipeline, and fuel international growth.

This is an exciting opportunity for someone who thrives in a fast-paced, high-growth environment and wants to make a tangible impact on global expansion.

Key Responsibilities:

  • Plan, build, and execute integrated regional marketing programs across EMEA and APAC.
  • Work closely with Sales, Global Demand Generation, and Partnerships to support regional pipeline growth and brand development.
  • Localise global campaigns and messaging to align with regional nuances, buyer personas, and market maturity levels.
  • Research and evaluate regional opportunities such as third-party events, sponsorships, media partnerships, and activations that support business objectives.
  • Partner with content and product marketing teams to ensure campaign messaging and assets are relevant, compelling, and regionally appropriate.
  • Build and execute audience-focused field and digital events, including third-party sponsorships, executive roundtables, roadshows, and workshops.
  • Collaborate with external vendors, venues, and agency partners to manage event logistics, contracts, timelines, and budgets.
  • Maintain and elevate the regional marketing campaign calendar, track budget usage, and report on performance metrics such as MQLs, influenced pipeline, and ROI.
  • Partner with sales development to ensure effective lead handoff, follow-up, and reporting from marketing programs.
  • Support large-scale global events and brand campaigns with localized execution and logistics.
  • Continuously identify opportunities to improve processes, streamline execution, and elevate the regional marketing playbook.
  • Stay current with trends in global and regional B2B marketing, including emerging technologies and evolving buyer behaviours.