Chief Marketing Optimisation Specialist

3 days ago

Castlebar Municipal District, Ireland beBeePerformance Full time €55,000 - €90,000

**Marketing Effectiveness Manager Job Opportunity**

Join Our Marketing Team

This is an exciting opportunity to bring performance-led thinking into practice, ensuring marketing investment delivers measurable growth and impact.

As a key member of our dynamic marketing communications team, you will be responsible for managing and optimising the marketing budget, agency relationships, and performance scorecard to drive effectiveness across campaigns and channels.

  • Apply marketing effectiveness principles and best practices across all marketing activity.
  • Own, evolve, and report on the Marketing Scorecard, delivering actionable insights and clear recommendations to enhance effectiveness.
  • Partner with advertising managers to assess creative and media strategies through a performance lens.
  • Collaborate with internal data teams and agency partners to build econometric models that improve ROI.
  • Manage the group marketing budget, supporting budget owners with recommendations and reporting.
  • Oversee contracts and procurement processes as required.
  • Lead agency management, including budget oversight, hours, key meetings, and relationship development.

Key Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 3 years' experience in a marketing role, preferably in a senior management position.
  • Strong understanding of marketing principles, theories, and practices.

Responsibilities:

  • Develop and implement effective marketing strategies to meet business objectives.
  • Manage and optimize marketing budgets to maximize ROI.
  • Partner with cross-functional teams to ensure alignment and coordination.
  • Monitor and report on marketing performance metrics to inform decision-making.

What We're Looking For:

  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and adapt to change.

Apply today if you have a passion for marketing and are looking for a challenging and rewarding role

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