Digital Marketing Expert

2 weeks ago

Dublin, Dublin City, Ireland beBeeDigital Full time €102,600 - €103,300

We're seeking a skilled Paid Search Specialist to join our team.

Job Description:

The Paid Search Specialist will be responsible for executing and optimizing SEM campaigns across major platforms, including Search Ads 360, Google Ads, and Microsoft Ads. They will monitor performance against key KPIs—including Cost, ROAS, CVR, and revenue—and optimize accordingly to meet campaign goals. The specialist will leverage analytical tools and performance metrics to guide decision-making, identify trends, and troubleshoot issues.

Required Skills and Qualifications:
  • Strong problem-solving and communication skills.
  • Flexibility to absorb new tasks/roles as demand or projects evolve.
  • Strong quantitative and analytical skills with a solid understanding of key online marketing metrics.
  • Hands-on SEM Campaign Management (experience managing paid search campaigns across Google Ads, Microsoft Ads & SA360, with some exposure to eCommerce).
  • BASIC PERFORMANCE MARKETING KNOW-HOW (optimizing for conversions and cost-per-acquisition).
  • Testing and Optimization (A/B testing to improve ads or landing pages, and interpreting basic test results).
  • Comfort with Data Tools (Looker Studio, PowerBI, or Adobe Analytics to check campaign performance and pull insights).
  • Spreadsheet Skills (Excel or Google Sheets; e.g., filters, Pivot Tables, VLOOKUP, IF).
  • Problem Solving & Proactivity.
  • Ability to explain ideas and data clearly in writing and in meetings.
  • Genuine Interest in Digital Marketing (digital channels, tools & techniques).

We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. We prohibit discrimination based on these protected characteristics and recruit talented candidates from diverse backgrounds.

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