Head of Campaigns and Community Fundraising

Head of Campaigns and Community Fundraising You will drive significant, sustainable income growth by leading national campaigns (including Darkness into Light) and community fundraising. The Head of Campaigns and Community Fundraising is a senior leadership role within Pieta’s fundraising team. You will drive significant, sustainable income growth by leading national campaigns (including Darkness into Light) and community fundraising, ensuring they are deeply donor-centric and strategically aligned to Pieta’s mission.Working in close partnership with the Director of Fundraising & Marketing and the Head of Supporter Engagement (Individual Giving & Digital), you will provide thought leadership, strategic direction, and product / campaign development to maximise Pieta’s largest supporter base and drive multi-million-euro income.This role is for someone who can see the big picture, build innovative fundraising propositions, and inspire communities and supporters to make a lasting impact.Pieta is undergoing a period of significant transformation, making this an especially exciting time to join. As part of this evolution, you will play a pivotal role in shaping Pietas fundraising with clear accountability for leadership, team performance, and driving results.Key Responsibilities:Strategy & LeadershipPartner with the Director of Fundraising & Marketing and Head of Supporter Engagement to shape Pieta’s overall income strategy, driving innovation and sustainabilityLead the development and delivery of Pieta’s Campaigns & Community Fundraising strategy, aligned to overall organisational and fundraising goalsProvide strategic direction to the Fundraising Manager and Campaigns Manager, ensuring clear focus on fundraising growth and supporter valueFuture-proof Darkness into Light, strengthening it as Pieta’s flagship campaign and evolving it into a year-round movement.Develop fundraising campaigns and activities to complement existing activity and diversify incomeLead with accountability for the performance and outcomes of the Campaigns & Community Fundraising team, ensuring ambitious goals are set, measured, and deliveredFundraising & EngagementDeliver multi-million-euro income campaigns / strategies, ensuring strong ROI, retention, and long-term supporter valueWork closely with the Head of Supporter Engagement to design integrated supporter journeys that convert participants into lifelong supportersChampion a culture of donor-centricity, ensuring every participant, volunteer, and supporter feels valuedUse data and insight to inform decision-making, supporter journeys, and new opportunities for growthStrengthen Pieta’s grassroots presence by deepening partnerships with communities, volunteers, and local groups nationwideCampaign Delivery & OversightProvide senior leadership and accountability for all major campaigns and community fundraising, particularly Darkness into LightEnsure effective planning, budgeting, and resource allocation, with a focus on fundraising impact and ROISupport the Campaigns Manager and Community Fundraising Manager in operational delivery while ensuring strategic alignmentLead cross-departmental collaboration to maximise campaigns across fundraising, communications, and servicesPeople & CultureLine manage and develop senior managers, setting ambitious goals and ensuring accountabilityBuild a high-performance culture that empowers teams while driving clarity of purposeProvide indirect leadership to regional Fundraising Officers and volunteers nationwideCollaboration & InfluenceWork closely with the fundraising leadership team (Director of Fundraising & Marketing and Head of Supporter Engagement) to build Pieta’s future income strategyPartner with the Communications team to ensure campaigns are visible, compelling, and brand-alignedCollaborate with Pieta’s clinical and support services, as well as other internal teams, to ensure fundraising activity is fully aligned with the organisation’s goalsRepresent the organisation to external partners, sector peers, and stakeholders.Contribute to executive and board-level discussions on fundraising priorities and investmentEssential Education, Skills and Experience:Extensive fundraising leadership experience, including running large-scale national campaigns and community fundraisingProven track record of delivering multi-million euro income fundraising targets with strong ROI and supporter retentionExperience developing and scaling donor-centric propositions that drive both income and participationStrategic thinker with the ability to see the big picture while ensuring excellent executionStrong collaboration skills, with a track record of working across functions and influencing at senior levelsSkilled team leader with experience managing senior managers and large indirect teamsStrong commercial and financial acumen, including budget management and investment planningExcellent written, verbal, and presentation skills; confident at board and external partner levelHigh levels of initiative, creativity, and resilience, thriving in a fast-paced environment with demonstrated experience in ensuring accountability and building a high-performing team culture with measurable resultsExperienced in reporting at senior leadership and board level on targetsDesirableExperience in fundraising product development and scaling new income streamsStrong understanding of digital and data-driven engagementKnowledge of the Irish fundraising landscape