Paid Search Specialist

2 weeks ago

Dublin, Dublin City, Ireland Gen Full time

The Gen Digital Paid Search team is seeking a skilled and passionate Paid Search Specialist to join our dynamic and growing global team.
In this hands-on role, you will collaborate with internal and external partners to manage and scale Gen Digital's Antivirus Brands within the paid search program.
We're looking for a data-driven marketer with a strong background in managing large-scale paid search campaigns across major platforms.
The ideal candidate has a deep understanding of SEM best practices, campaign optimization, and online customer acquisition.
You should be enthusiastic about performance marketing, eager to make an impact, and excited to grow with our expanding business.
Objectives
Execute and optimize SEM campaigns in a hands-on capacity across major platforms, including Search Ads 360, Google Ads, and Microsoft Ads.
Monitor performance against key KPIs—including Cost, ROAS, CVR, and revenue—and optimize accordingly to meet campaign goals.
Leverage analytical tools and performance metrics to guide decision-making, identify trends, and troubleshoot issues.
Analyze performance using tools like Looker Studio, PowerBI and Adobe Analytics.
Collaborate with senior staff to create strategic recommendations, contributing to the overall digital marketing strategy.
Conduct competitive analysis and adjust strategies accordingly.
Incorporate current SEM trends and industry best practices into ongoing campaign strategies.
Collaborate with internal teams to improve operational processes.
Soft skills
Strong problem solving and communication skills.
Flexibility to absorb new tasks/roles as demand or projects evolve.
Strong quantitative and analytical skills with a solid understanding of key online marketing metrics.
Competencies
Hands-on SEM Campaign Management (experience managing paid search campaigns across Google Ads, Microsoft Ads & SA360, with some exposure to eCommerce)
Basic Performance Marketing Know-How (optimizing for conversions and cost-per-acquisition)
Testing and Optimization (A/B testing to improve ads or landing pages, and interpreting basic test results)
Comfort with Data Tools (Looker Studio, PowerBI, or Adobe Analytics to check campaign performance and pull insights)
Spreadsheet Skills (Excel or Google Sheets; e.g., filters, Pivot Tables, VLOOKUP, IF)
Problem Solving & Proactivity
Ability to explain ideas and data clearly in writing and in meetings
Genuine Interest in Digital Marketing (digital channels, tools & techniques)
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity.
We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors.
Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.
Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Location: Dublin, Ireland.
Employment type: Full-time.
Job function: Marketing and Sales.
Industries: Computer and Network Security, Software Development, IT Services and IT Consulting.
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