Marketing Manager

5 days ago

Dublin, Ireland Expleo Full time

Responsibilities

Lead Strategic Marketing Initiatives: Work alongside the Global Marketing Director to implement Expleo Ireland’s marketing strategy. Localise Global Campaigns: Tailor global marketing initiatives to resonate in the Irish market, ensuring a cohesive, impactful brand presence. Data-Driven Campaign Development: Use customer insights, market trends, and competitor analysis to craft and optimise high-performing marketing campaigns. Cross-Functional Collaboration: Partner with local sales teams to align marketing efforts with business goals, driving results through effective communication and strategy alignment . Event Leadership: Lead the selection, coordination, and execution of key events that support business growth. Multi-Channel Campaign Management: Oversee campaigns across content creation, digital, SEO, social media, email and advertising, ensuring alignment with corporate objectives. PR Agency Management: Guide and manage external PR agencies, ensuring alignment with the broader marketing strategy and goals. Content Portfolio Leadership: Develop and refine a robust portfolio of content and marketing collateral to drive thought leadership, brand awareness, and organic growth. Lead Generation Ownership: Design and implement high-impact lead generation campaigns that contribute to tangible business results. Performance Tracking & Reporting: Regularly report on campaign performance, providing data-backed insights to stakeholders, optimising where needed for continuous improvement. Supplier & Agency Management: Manage and lead external partners to ensure excellence in execution. Brand Governance: Ensure a consistent and powerful brand identity across all marketing touchpoints. Budget & Team Management: Oversee the marketing budget and lead a small team, ensuring resources are used efficiently to drive business growth. Martech Leadership: Leverage cutting-edge marketing technologies like Salesforce, Pardot, and Canva to enhance campaign effectiveness and streamline operations.

Qualifications

Bachelor’s Degree (or Equivalent) in Marketing : A solid foundation in marketing theory and best practices.

Essential skills

A seasoned marketing leader with a track record of success in strategic marketing, particularly in multi-channel campaign management . Highly skilled at localising global campaigns , with deep experience in adapting strategies to fit local market needs. Strong collaborator with proven experience partnering with sales teams , external agencies, and stakeholders to drive cohesive, goal-aligned marketing strategies. Data-driven and results-oriented, with a passion for optimising performance and maximising ROI .

This role offers the opportunity to realise Expleo’s marketing vision in Ireland and contribute to global success. If you are ready to lead high-impact marketing campaigns in a global organisation while staying at the cutting edge of digital marketing trends , this is your next challenge.

Desired skills

Exceptional Organisational & Project Management Skills : Ability to manage complex campaigns and juggle multiple priorities with precision. Attention to Detail : Ensuring excellence in every aspect of marketing execution, from messaging to design. Confident Presenter & Relationship Builder : Strong communication skills with the ability to engage multiple stakeholders and present confidently to teams and leadership. Self-Motivated & Autonomous : You take ownership of your role, seeking out responsibility and thriving in a high-autonomy environment. Creative Yet Vigilant : A bold thinker who can combine creativity with strategic oversight, ensuring campaigns are both innovative and effective. Innovative & Results-Driven : You seek new ways to engage audiences, backed by a proactive and positive "can-do" attitude.

Experience

Minimum of 5 Years in Marketing : Proven experience in executing and leading marketing initiatives across multiple channels.

Benefits

At Expleo, we are committed to providing a competitive salary and a substantial benefits offering with unique wellbeing, financial and employee recognition programmes.

We pride ourselves on our diverse and inclusive culture and offer a variety of family friendly policies and enhanced leave to help our you achieve a healthy work life balance.

By providing significant learning and development opportunities, we encourage individual growth and success throughout your career with us.

Collaborative working environment – we stand shoulder to shoulder with our clients and ours peers through good times and challenges We empower all passionate technology loving professionals by allowing them to expand their skills and take part in inspiring projects Expleo Academy - enables you to acquire and develop the right skills by delivering a suite of accredited training courses Competitive company benefits such as medical and dental insurance, pension, life assurance, employee wellbeing programme, sports and social events, birthday hampers and much more Always working as one team, our people are not afraid to think big and question the status quo.

“We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age”.

At Expleo, we understand that many people experience impostor syndrome throughout their lifetime, please do not let this discourage you from applying for this role. Our Talent Acquisition Team welcomes all CV’s and will consider your application in line with the values, requirements and role competencies.

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