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Marketing Content Manager

3 months ago

Dublin, Ireland Valuable Recruitment Full time

About us:

Vyrian is an electronic components distributor specializing in distributing, selling, and marketing semiconductors, interconnects, electromechanical, and computer/IT hardware components. With more than 20,000,000 unique electronic parts and 600+ Manufacturers featured on our online catalog, engineers and purchasers look to Vyrian for their new product sourcing needs.

Learn more by visiting www.vyrian.com or review our commodities/manufacturer lines at www.vyrian.com/line_card

Content Marketing Manager Job Requirements:

We are seeking a Marketing Content Manager with extensive knowledge and experience in the content marketing industry.

The candidate should understand how to pitch a company in front of a digital audience through the power of content. The candidate must have comprehensive knowledge of content marketing and online marketing channels to integrate the right content for the right channel.

Preferred Skillset:

1. Social Media

  • Social Media Content Planning and Strategy to boost user engagement and gain organic followers through content.
  • LinkedIn Articles: Ensure LinkedIn articles are ranked on Google Search Results to benefit Partstack through content marketing.
  • LinkedIn Groups
  • LinkedIn Company Posts
  • LinkedIn Individual Profile Content Planning
  • Hashtags Strategy

2. SEO

  • Plan blogs to identify relevant and high-traffic potential articles for Partstack and its sister sites.
  • Proofread content provided by contractors and writers for articles, blogs, PR, and other SEO content.
  • Plan to fulfill the marketing team's content requirements for guest posts and other OFF Page activities.
  • Plan and streamline the content calendar setup on a daily, weekly, and monthly basis.

3. Email Marketing

  • Plan newsletter content for daily, weekly, and monthly distribution.
  • Set the tone for company branding via emails.
  • Review content for email newsletters provided by contractors or the team.

4. Digital PR

  • Identify and plan PR-oriented content to share as press releases on PR sites.
  • Plan and strategize content for journalists if selected for any article submission, news, or interview on a Tier 1 site.
  • Review and align HARO opportunities content with the HARO specialist.

5. General Ads and Display Ads Content

  • Review and streamline advertisement content on various marketing platforms such as Google Ads, Bing Ads, partner sites, etc.
  • Strategize the company's branding and remarketing campaigns, including video ads and display ad content.

Content Manager Job Profile

We are seeking a skilled Marketing Content Manager to lead our content team in the semiconductor and electronic components industry. 

The ideal candidate will be responsible for managing a team of content writers and overseeing the creation and distribution of high-quality content across LinkedIn, website blogs, email marketing campaigns, guest blogs, and digital press releases.

Key Responsibilities:

1. Team Management:

  • Lead, mentor, and manage a team of content writers.
  • Assign tasks, set deadlines, and ensure timely delivery of content.
  • Provide feedback and conduct performance reviews to help writers grow and improve.

2. Content Strategy and Planning:

  • Develop and implement a content strategy that supports the companys
  • objectives and targets key audience segments within the semiconductor and electronic components industry.
  • Plan and manage a content calendar, ensuring a consistent flow of content across all platforms.
  • Conduct research to stay updated on industry trends and incorporate relevant topics into the content plan.

3. Content Creation and Oversight:

  • Oversee the creation of various types of content, including LinkedIn posts, website blogs, email newsletters, guest blog articles, and digital press releases.
  • Ensure all content is well-researched, accurate, and aligned with the brand's voice and style guidelines.
  • Edit and proofread content to maintain high standards of quality and coherence.

4. SEO and Analytics:

  • Implement SEO best practices to enhance content visibility and organic search rankings.
  • Monitor and analyze content performance using analytics tools, adjusting strategies to improve engagement and reach.

5. Collaboration and Communication:

  • Collaborate with marketing, design, and product teams to align content with broader marketing campaigns and product launches.
  • Communicate effectively with stakeholders to ensure content meets business needs and objectives.

6. Content Distribution:

  • Develop strategies for content distribution across LinkedIn, website blogs, email marketing, guest blogs, and digital press releases.
  • Track and report on the success of content distribution efforts.

Preferred Skills:

  • Familiarity with the semiconductor and electronic components industry.
  • Experience with graphic design and video editing tools.
  • Knowledge of email marketing platforms and CRM systems.