Senior Product Marketing ManagerDublin, Ireland
Found in: Talent IE C2 - 2 weeks ago
About this role
The Product Marketing Manager leads go-to-market efforts for Instructor products and features. Udemy's instructors are creators, educators, and entrepreneurs, motivated to monetize their industry expertise and help learners around the globe build new skills – the right person for the role will be someone who cares deeply about this audience, learns and understands how we deliver value to them, and is a powerhouse when it comes to execution.
What you'll be doing:
Develop messaging and communication strategies that enable the successful adoption of products and features that instructors use to develop content for the Udemy platform. Build the go-to-market strategy that drives awareness and adoption of creator-based products and features. Work with cross-functional teams such as instructor strategy, support, partnerships, community and the broader marketing org to enable and execute strategy. Track competitive updates, identify audience trends, and participate in the product development process to ensure what we’re building delivers true value. Lead, influence, and collaborate closely with product, marketing, and go-to-market leaders to execute material product rollouts. Partner with the user research team to form a deep intuitive knowledge of our instructors that will effectively inform our communication strategy. Gain a solid understanding of the competitive landscape, market gaps, and opportunities. Advocate for instructors by developing a deep understanding of their motivations and how their needs align with the goals of learners and the business
What you’ll have
5+ years experience in product marketing at a fast-growing company (Marketplace, Creator, SMB experience a plus) Strong track record of delivering against KPIs that range from awareness & perception through to adoption, usage, and loyalty Excellent written and verbal communication skills with deep strength in storytelling, with an ability to bring together multiple sources Wildly cross-functional collaboration style, breaking down barriers, reaching across teams and pushing things to completion Technical aptitude with a natural curiosity about how things work Comfort investing time in emerging technologies and applying those learnings Demonstrated ability to set strategic direction and lead go-to-market plan execution Strong analytical bent with a disposition toward data-driven decision-makingWe understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you
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