Director of Product Marketing

Found in: beBee S IE - 4 weeks ago

Dublin, Ireland Trades Workforce Solutions Full time

Product Marketing Director

Are you ready to bring your energy and expertise to the forefront of our dynamic and rapidly expanding marketing team at Xeneta? We're on the lookout for a highly motivated Product Marketing Director to step into this exciting, brand-new role that promises to make a substantial impact during a crucial phase of Xeneta's growth.

As a key player reporting directly to the VP of Marketing, you'll be at the forefront, driving and ensuring the successful execution of our product marketing strategy. Collaboration will be the name of the game, as you work closely with our passionate cross-functional teams, spanning product development, sales, and customer success, to propel awareness, demand, and global adoption of Xeneta's cutting-edge solutions.

We're seeking a seasoned product marketing pro with a background in SaaS and a proven track record of orchestrating successful product launches. If you're seeking a role where you can directly contribute to our success, we want to hear from you.

Areas of Responsibility:

• Develop and execute product marketing strategies that align with overall business objectives.

• Collaborate with product management to understand product features, benefits, and differentiation to create compelling value propositions.

• Define target customer segments and personas, conduct market research, gather competitive intelligence and identify key market trends and opportunities. Have a strong understanding of why we win or lose deals.

• Lead the development of go-to-market plans for new products/features, and updates in collaboration with cross-functional teams including product management, sales, customer success, and marketing.

• Partner with the marketing team to develop compelling content and campaigns that reinforce our positioning and messaging

• Develop and implement strategies for pricing, packaging, and promotion of our products that differentiate Xeneta; highlight our value and ROI; and drive awareness, generate demand, cross sell, upsell and revenue growth.

• Work closely with sales teams to ensure alignment and effective execution of go-to- market strategies. Develop training materials and tools that enhance their understanding of Xeneta's products and facilitate effective selling.

• Provide ongoing support to ensure the sales team is equipped to communicate the value proposition to prospects.

• Provide insights to the product team based on market feedback and competitive analysis.

• Serve as an evangelist for our industry and products through thought leadership and blogging, social media, and speaking.

• Define the processes, workflows and infrastructure by which the Product Marketing team functions and to ensure we can effectively launch products at scale.

• Build, lead, and inspire a high-performing product marketing team.

Commented FB1 : Overall I think it is a very good job req.

Commented FB2 : Some other areas we might want to consider: 1. tracking the ongoing success of GTM campaigns 2. stay up to date with industry trends, technologies, competition to identify new opportunities to innovate our product offering

Your profile and experience • 15+ years' experience. • Proven track record of success in product marketing within a SaaS business . • Strong leadership and team management skills, with the ability to inspire and

motivate a team to achieve targets. • Big picture thinking and meticulous attention to detail - you can quickly understand

overall business objectives, build a well-aligned marketing strategy, and drive yourself and your cross-functional partners towards execution.

• Excellent interpersonal and communication skills, with the ability to build relationships with external and internal stakeholders in a cross-functional team environment.

• You lead your day-to-day and are accountable for your own productivity. • Excellent project management skills with the ability to prioritize and manage

multiple campaigns simultaneously. • Analytical mindset with the ability to interpret complex data, draw insights, and

make data-driven decisions. • Ability to thrive in a fast-paced, dynamic environment. • This role may require occasional travel to Xeneta's global offices, customer sites, and

industry events.

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