Head of Performance Marketing

4 weeks ago

ireland adaptive & co Full time

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Adaptive & Co. is a leading Performance Marketing & Analytics consultancy specializing in Data Analytics, Performance Media, and Technology Solutions. As a leading marketing service provider, we are proud to be recognised as:

  • Google Partners
  • Meta Business Partners
  • Certified Google Analytics Partners

We seek a Head of Performance Marketing who will lead a team of paid media specialists, drive strategy for tier-1 clients, and ensure the department’s growth and innovation. The ideal candidate is a strategic thinker with a proven track record in managing high-performing teams, delivering exceptional client results, and scaling paid media operations.

KEY RESPONSIBILITIES:

  • Lead, mentor, and develop a team of paid media specialists, ensuring high performance and professional growth.
  • Foster a collaborative and innovative team culture, encouraging knowledge sharing and continuous improvement.
  • Conduct regular performance reviews, set clear objectives, and provide ongoing training to upskill the team.
  • Manage resource allocation, workload distribution, and hiring to meet departmental and client needs.
  • Act as a strategic partner for tier 1 clients, providing expert guidance on paid media strategies across platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Programmatic, etc.).
  • Oversee the development and execution of high-impact paid media campaigns that align with client objectives and deliver measurable ROI.
  • Ensure client retention and satisfaction by maintaining strong relationships, delivering exceptional results, and identifying opportunities for account growth.
  • Present campaign performance, insights, and recommendations to senior client stakeholders.
  • Develop and implement a growth plan for the paid media department, including new service offerings, technology adoption, and process optimization.
  • Stay ahead of industry trends, emerging platforms, and best practices to ensure the agency remains competitive and innovative.
  • Identify and pursue new business opportunities, collaborating with the sales team to pitch and win new clients.
  • Establish and monitor key performance indicators (KPIs) for the department, ensuring alignment with agency goals.

Performance & Reporting

  • Oversee the tracking, measurement, and analysis of campaign performance, ensuring data-driven decision-making.
  • Ensure the team delivers accurate and insightful client reporting, highlighting key metrics, insights, and actionable recommendations.
  • Implement testing frameworks and optimization strategies to improve campaign performance continuously.

Collaboration & Cross-Functional Leadership

  • Work closely with other department heads (e.g., Solutions Design, BI and Technology, and Project Management) to deliver integrated marketing solutions for clients.
  • Collaborate with the finance team to manage budgets, forecasts, and profitability for the paid media department.
  • Partner with the leadership team to contribute to the agency’s overall strategy and growth initiatives.

Qualifications:

  • Experience: 8+ years of experience in paid media, with at least 3 years in a leadership or management role within a digital marketing agency.
  • Expertise: Deep knowledge of paid media platforms (Google Ads, Meta, LinkedIn, TikTok, Programmatic, etc.), tracking tools (e.g., Google Analytics, Tag Manager), and bid management platforms.
  • Strategic Thinking: Proven ability to develop and execute paid media strategies that drive measurable results for clients.
  • Leadership Skills: Strong leadership and team management skills, with a track record of building and developing high-performing teams.
  • Client Management: Exceptional client-facing skills, with the ability to build trust and deliver strategic insights to senior stakeholders.
  • Analytical Mindset: Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Communication: Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively.
  • Certifications: Google Ads, Meta Blueprint, and other relevant certifications are highly desirable.

Key Performance Indicators (KPIs):

  • Client retention and satisfaction rates.
  • Revenue growth from existing and new clients.
  • Team performance and employee satisfaction.
  • Campaign performance metrics (e.g., ROI, LTV, CPA, conversion rates).
  • Department profitability and efficiency.

This is an exciting time to join a growing consultancy offering;

  • Flexible hours
  • Hybrid working (1 day from Dublin office)
  • 25 days of holidays per year

Please note, this role is only open to people with valid working permit.

Seniority level

Executive

Employment type

Full-time

Job function

Business Development and Sales

Industries

Technology, Information and Internet

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