Marketing Manager

3 weeks ago


Dublin, Dublin City, Ireland RBK Full time

Our Client, a Canadian IT Consulting company establishing a presence in the Irish market, is seeking to recruit an experienced Marketing Manager to support their growing operations.

Purpose

As a Marketing Manager, you will play a crucial role in elevating our brand presence, driving lead generation, and contributing to the overall success of the Company. This role requires a strategic thinker with a deep understanding of digital marketing trends and the ability to develop and execute comprehensive marketing plans.

Roles and Responsibilities

Develop and execute comprehensive marketing strategies aligned with overall business goals

Plan and delivery traditional and digital campaigns, driving lead generation through all marketing campaigns and channels

Build and maintain a strong brand presence in the digital space

Develop and enforce brand guidelines to ensure consistency across all marketing channels

Collaborate with cross-functional teams to align marketing efforts with overall brand positioning

Develop and execute end-to-end event plans, ensuring seamless coordination and successful delivery

Conduct post-event evaluations to measure success and gather insights for continuous improvement

Oversee the planning, execution, and analysis of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising

Monitor and analyse key performance indicators (KPIs) to measure the success of campaigns and make data-driven decisions

Stay updated on industry trends and conduct market research to identify opportunities and challenges

Conduct competitive analysis to inform marketing strategies and positioning

Deliver key insights back to the Company from campaigns and events

Requirements

Bachelor's degree in Marketing or a related field

Minimum of 2 to 4 years relevant experience as a Marketing Manager

Experience creating and executing multiple campaigns with an understanding of the customer journey

Ability to communicate effectively with stakeholders at all levels

Strong understanding of digital marketing channels, analytics, and tools

Strategic thinker with a creative mindset and the ability to drive innovation


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