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Marketing Manager

4 months ago

Dublin, Dublin City, Ireland CollierBroderick Full time

Our client, a leading and ambitious Credit Union in South Dublin with more 58,000 members and €300 million in assets, is hiring a Marketing Manager to implement the marketing and communications plan and be an ambassador for the Credit Union in the community.

This role will contribute to the growth of the business by driving growth in membership, lending, and other products.

Key Responsibilities

Overall

Assist the CEO with the design of a comprehensive marketing and business development strategy and take the lead for its implementation

Liaise with key stakeholders to ensure the successful implementation of growth objectives and analyse the performance of campaigns

Digital Marketing

·Enhance the digital strategy of the Credit Union by:

Generating, editing, publishing, and sharing daily targeted content that builds meaningful connections and encourages credit union members to take action, and which ultimately drive revenue growth

Continuously improving by capturing and analysing the appropriate social data/metrics, insights, and best practices, and acting on the information

Developing and delivering highly targeted Email Campaigns

Website management and marketing

Work with digital marketing partners to enhance SEO Marketing and advertising campaigns

Analysing the CRM and proposing creative digital marketing initiatives to drive revenue, member awareness and usage of services and member growth

·Manage the Credit Union's social media accounts to drive engagement

Marketing

Work, internally and externally, with partners to implement other marketing activities, including brand awareness, print and local media advertising, promotional events, merchandise etc

Ensure all marketing activities are compliant with existing regulation

Formulating and planning campaigns to raise awareness of products/services

Carry out research into the competitive landscape to identify best-in-class marketing practices, suggesting campaigns and content marketing initiatives based on findings

Events

Assist the Credit Union with marketing and communicating important Credit Union events such as the Annual General Meeting, new product launches etc

Community

Manage Credit Unions youth and community engagement initiatives including the School Saving Scheme, School Quiz, Going Green Grant, and Higher Education Scholarship

Assist the Community Council and manage the administration of the sponsorship process from screening applications, preparing presentations, and following up with successful applicants to ensure maximum visibility for the Credit Union brand

Promote and support our Community Council across our catchment areas, locate and support local reps and new volunteers and help develop useful projects

Organise lively and enjoyable community events that will raise the profile of the Credit Union in a way that reinforces our message of passion for positive change.

Business Development

Work with the Lending Manager to promote the Credit Union in the community, specifically mortgage and business loans

Assist with the development of the Credit Union's business schemes – and CU SmartPay

Work with ancillary partners such as Peopl, Zurich and Energy Team to promote additional revenue streams for the Credit Union

Other

Report monthly to the Board of Directors to update them on your activities

Assist with the training of operational staff to educate them on new products and services along with the implementation of campaigns

Team

The Marketing Manager role is a hands-on role working with the Marketing Intern.

Reporting

The Marketing Manager reports to the CEO.

Person Requirements

The ideal candidate will have:

A degree or equivalent qualification in marketing/digital marketing and communications

4-5 years' or more marketing experience across several of the responsibilities listed above for this role

Experience in the financial services sector or Credit Union sector would be a distinct advantage, but other sectoral experience will be carefully considered.

In addition, the ideal candidate will have:

Experience working across a broad range of engagement disciplines, including events, public meetings, communications, consultation and reputation management

Knowledge and experience of current marketing technologies and trends

At a personal and interpersonal level, the ideal candidate will have an:

Ability to communicate effectively, verbally and written, across various audiences

Excellent organisational and time management skills

Ability to manage own workload, time and diary in order to meet deadlines / achieve outcomes

Ability to work co-operatively and effectively as part of a team

Be a self-starter

Ability to work independently with minimal supervision

Ability to remain calm and efficient under pressure

Excellent conceptualising skills

Ability to identify opportunity for innovation and solve problems

Align with the Credit Union ethos and values.

In addition:

A full clean driving licence is required as the role involves engagement with the credit unions branch office, the Community Councils, community engagements and events

Career and Professional Development Opportunity

This position offers an opportunity to work in a successful and ambitious credit union. The role enjoys significant autonomy, an opportunity to take ownership of all marketing and to build upon the success of the current marketing for the credit union.

Salary & Benefits

The credit union will offer pay and benefits including salary, pension and other benefits commensurate with the role and the market. Salary is negotiable based on qualifications and relevant experience.

Contract Duration and Working Hours

The role is permanent and full-time, 37 hours per week. The role will involve occasional Saturday and evening work to meet role requirements.

Work Location

The role requires working within the geographical area of Capital Credit Union. The main office is at Dundrum, where the role is based, and there are currently branches in Ballinteer, Drimnagh, Knocklyon, Sandymount, Sundrive, St Luke's Gate and Leopardstown.

After a successful bedding-in period, there may be scope for limited hybrid working. The Marketing Manager may also work from some of the branch locations from time to time where there is suitable space to do so.

Confidential Enquiry

CollierBroderick, the Credit Unions HR Partners are managing this recruitment. To have a confidential discussion about this opportunity, please call Jackie Murphy on

Your Next Step

If you are ready to take a further step in your career, apply now, and Jackie will be in touch with you.

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