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Product Marketing Manager
4 months ago
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
PURPOSE
The Product Marketing Manager will be responsible for the messaging and go-to-market collateral planning for our product set in the UK. Understanding our target audience and their pain points is key to being successful in this role, along with the ability to support marketing in translating that into content that connects and engages with that audience.
You'll collaborate with the Marketing Team to deliver campaign messaging that drives sales opportunities for new and existing customers. You'll also support the Marketing team in creating product collateral and assets, ensuring the messaging aligns with product positioning and ensures our digital content is compelling, engaging and tailored to our target audience.
You'll play a key role in product launches in both the UK & Ireland - collaborating with the Project Manager and the Product, Sales & Marketing Teams to ensure our Go-To-Market (GTM) plans have everything they need to be successful - and support Marketing in delivering the assets they need to support a successful launch.
DUTIES AND RESPONSIBILITIES
Primary
GTM: Work closely with the marketing and sales teams to ensure product marketing outputs are delivered for any GTM product launch. Demand generation: Collaborate with marketing on optimal routes for demand generation, and support with messaging as required. Product messaging: Develop product positioning and messaging by understanding the UK payments market and the challenges our target audience face in accepting payments on a day-to-day basis. Localisation: For certain products, tailor international toolkits to create localised messaging for our product set, based on a keen understanding of our target audience and their pain points. Differentiation: Leveraging our competitor battlecards to ensure we are communicating our differentiation effectively. Collateral: Support marketing by ensuring we are on message within sell sheets, web / landing page copy, email marketing, promotional and explainer videos etc. Product photography: Support the bank of digital assets with relevant product imagery which is on brand and able to be used across channels Collaboration: Work closely with the Product, Marketing, Partner, Sales and Project Management and be the voice of the customer in terms of what assets and messaging is most effective. Survey: Collaborate with our customer service & support team to deploy an annual survey to our customers to help us better understand and connect with them - pain points, motivations, product interest etc.COMPETENCIES (KNOWLEDGE / SKILLS or ABILITIES / BEHAVIOUR)
5+ years within a product marketing role preferably in B2B, Card Payments, Financial Services or Fintech, with a thorough understanding of Product Marketing principles Bachelor's Degree or equivalent product marketing certification (e.g. PMM) Operates at a strategic and tactical level when required Excellent people and project management skills to work across a matrixed environment Can do attitude and strong collaborative skills A strong team player - essential but with a capacity for self management Very strong drive to deliver results Strong attention to detail and organisational skillsQUALIFICATIONS
Product marketing experience or qualification in product marketingCAREER PATH
Ideal for someone who has worked effectively within product marketing for some time and is looking to progress into a senior position, in a growing organisation. The role will be varied, offering the experience of working on multiple projects, including new, strategic product launches, and collaborating with Product, Marketing, Project Managed and Sales Teams Unique opportunity to work across different brands and support the launch of new products in both the UK & Ireland