Insight, Media

5 days ago

Dublin, Dublin City, Ireland HEINEKEN Full time

We invite applications for the position of NSIGHT, MEDIA & INNOVATION MANAGER

We are building a future that embraces innovation, sustainability, and diversity.

We are a business that will bring out the best in you - providing great opportunities for people with ambition and drive. People are at the heart of our company – It is undoubtedly the pride and passion of our colleagues that makes us stand out from the crowd. Our success simply would not be possible without the hard work and dedication of our employees.

If you are as excited about our future as we are, then we'd love to hear how you can help us shape it. We are always looking for new talent to help build and grow our company and our brands. Our careers are journeys paved with richness, accomplishments, and a few beers and ciders with friends or strangers along the way. Your journey will be one of close connections and growing friendships as is the beating heart of our company. We collaborate with colleagues in every single other function to do what HEINEKEN does best: brew the highest quality, premium beers, and ciders.

Location: Dublin – Hybrid

Job Grade 25

Permanent role

Job Purpose:

Reporting to the Heineken Ireland Marketing Director, the Insight Media & Innovation manager is responsible for leading the integrated Insight, Media & Innovation team within Heineken Ireland with key accountability for:

INSIGHT & FORESIGHT

  • Be the honest voice of the consumer / shopper in the organization and own strategic Insights development across categories and brands, championing the Consumer First agenda across the wider Heineken Ireland business.
  • Foresight: Shape the market forecasting process to underpin the portfolio strategy & annual planning cycle, allowing HIL to anticipate category dynamics and allocate resources accordingly.
  • Embed a sustainable ROI process to support our strong growth agenda while maximising efficiencies in spend and effectiveness of 'through the line' campaigns.
  • Shopper & Category Growth Strategy: Translation of Insights into strategic category frameworks, to help define and develop profitable category growth strategies.

INNOVATION

  • Inspire the Innovation Agenda through White Space Analysis, Category Trends and consumer Insights, providing the foundations for New Brand Development.
  • Development of a consumer-centric innovation strategy that delivers incremental consumers and commercial value to the business, supporting it in the achievement of the company mission.
  • Co-ordination of the innovation pipeline, ensuring all potential innovation opportunities are efficiently evaluated & managed from a consumer, customer & company lens.

COMMERCIAL PLANNING & STRATEGIC BRAND PLANNING

    • Leading and shaping Heineken Ireland's Portfolio Strategy based on demand space insight & understanding.
    • Owner of the Integrated Commercial Planning process that translates the company mission into best-in-class brand plans, ultimately delivering on the company's commercial ambitions.
  • Partner with Heineken Ireland brand teams to develop compelling consumer-centric brand strategies & Jobs To Be Done, inspiring the best possible briefs to creative agencies that ultimately win with consumers.
  • Act as the voice of the consumer for agency responses to briefs, critically assessing on their potential to deliver on Jobs To Be Done and brand ambitions.

MEDIA

  • Shape portfolio media planning to maximise reach, resonance & reaction across all HIL portfolio brands.
  • Develop media strategy that future-proofs HIL in lieu of a darker market, via evaluation of newer media channels & opportunities.
  • Drive efficiencies & effectiveness of all media activity with key HIL agency partners, via initiatives such as Media Mix Modelling.
  • Own the relationship with Heineken Ireland's media agency, and cultivate relationships with other media owners to develop the agency network.

PEOPLE

  • Lead, coach and develop a team of 5 direct reportees to successfully achieve team vision and stretching objectives.
  • Effectively liaise with Global centres of excellence (Consumer & Market Intelligence / Innovation / Media), as well as colleagues from other markets, to ensure IMI standards are world class across Heineken Globally.

Education and Experience:

  • Have a relevant third level qualification with previous similar experience of 10 years +, ideally in the Drinks' industry or similar related industry
  • Have an open and agile and strategic mindset and a desire to shape the future Vision for Heineken Ireland.
  • Both Research and Insight generation experience is essential. Insight & Innovation experience is highly desirable.
  • Media Management experience is beneficial.
  • Be self-motivated, creative and have excellent communication and interpersonal skills with the ability to influence and communicate at all levels.
  • Have experience with and a strong interest in brands, consumer insights & motivation and shifting category and market patterns.
  • Be highly analytical and possess effective planning, organisational, presentation and strategic skills
  • Be capable of working on own initiative, managing a team and taking responsibility for actions.
  • Experience in data analysis & advanced analytics would be an advantage.

Benefits:

  • Very competitive package with annual bonus opportunities
  • Career progression opportunities with coaching and mentoring programs, including Company further education scheme
  • Pension plan and Company share scheme
  • On-site car parking, on-site subsidised canteen facilities and Beer allowance
  • Additional service days (annual leave)

"Embracing and celebrating diversity is core to HEINEKEN's purpose of "brewing the joy of true togetherness to inspire a better world". We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all".

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