Customer Insights and Strategic Communication Specialist

1 week ago

Dublin, Dublin City, Ireland beBeeCommunications Full time €65,890 - €69,797
Customer Insights and Communication Strategist Role

The Customer Insights and Communications Lead will play a critical role in understanding diverse client profiles, classifying customer needs, and designing effective communication strategies.

  • Lead the communications and customer experience work package, overseeing planning, execution, and reporting.
  • Analyse and classify client profiles, leveraging data to develop insights into customer needs and behaviours.
  • Develop, implement, and manage comprehensive communication strategies targeting diverse client segments within the manufacturing sector.
  • Closely collaborate with Programme Coordinator, Programme Manager, and project partners to align communications and engagement activities with overall programme goals.
  • Support partner organisations with communication best practices and facilitate consistent messaging across the consortium.
  • Monitor and report on the effectiveness and impact of communications and customer engagement activities.
  • Use analytical insights to inform adaptation and continuous improvement of customer experience and communication approaches.

Key Responsibilities:

  • Oversee the communications and customer experience work package.
  • Analyse and classify client profiles using data insights.
  • Design and implement comprehensive communication strategies.
  • Collaborate with cross-functional teams to achieve programme objectives.

Required Skills and Qualifications:

  • Bachelor's degree in Business, Marketing, Statistics, Economics, or related field.
  • Master's degree or advanced certifications in market research or data analytics preferred.
  • Strong background in customer insights and data-driven market analysis.
  • Minimum 5 years' experience in customer insights, analytics, or relevant commercial lead roles.
  • Proven track record of developing insights-driven strategies.
  • Experience coordinating with multi-disciplinary teams and implementing CRM or analytics platforms.
  • Strong analytical skills with demonstrated ability to interpret complex data.
  • Excellent communication skills, both written and verbal.
  • Ability to lead work packages, coordinate multiple stakeholders, and deliver results within target deadlines.

Benefits:

This role offers a unique opportunity to leverage your analytical skills and customer insights expertise to drive business growth and customer acquisition. If you are a strategic thinker with excellent communication skills, we encourage you to apply for this exciting role.

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