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Growth Manager: Trade Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeGrowth Full time €60,000 - €80,000
Job Description

This role is pivotal to the development of brand growth ambitions within a specific market.

The primary responsibility of the position will be to coordinate and project manage all trade-led marketing activities. They are responsible for developing and coordinating teams to deliver a brand strategy while maintaining the brand personality & values.

Responsibilities
  • Support the creation of strategic vision for short- and long-term growth in the market.
  • Translate global business strategies to local markets and ensure execution.
  • Develop trade marketing strategies utilizing experience to recommend best trade-led activities.
  • Recommend and support trade activity proposals with commercial backing, pushing brand guidelines while protecting the brand image.
  • Create and develop all channels of communication that contribute to timely execution of initiatives at internal, trade or shopper level.
  • Ownership of internal KPIs to support brand growth strategy.
  • Identify, develop, and implement processes to enhance sales business performance within areas of Revenue Growth Management, Insights, Sales development analysis.
  • Ensure alignment across customers and channels for all trade marketing activities.
  • Oversee Category Management projects.
  • Manage data sharing and international tools' local implementation.
  • Implementation of global tools for in-store material creation, planogram elaboration, and promotion efficiency evaluation.
Requirements
  • Minimum 3 years experience in a similar role.
  • Hard-working, passionate, and reliable team player with a growth mindset.
  • Clear understanding of markets, sales, distribution, competitor activity, consumer & shopper behavior, category management & business insights in FMCG context.
  • Strong analytical ability and commercial acumen to understand financial statements and market trends.
  • Strategic thinking and ability to lead the sales strategy.
  • University Degree (business, marketing or similar).
  • Fluent in written and spoken English.