Paid Digital Marketing Expert

4 days ago

Cork, Cork, Ireland beBeeSpecialist Full time €60,000 - €80,000
Job Opportunity: Paid Social Ads Specialist

We are seeking a highly motivated and data-driven Paid Social Ad Specialist to join our team.

In this role, you will be responsible for the development and execution of successful paid social media campaigns across key platforms including Meta, Pinterest, TikTok, and others, with a strong focus on driving measurable results for ecommerce clients.

Main Responsibilities:
  • Develop and execute integrated social media advertising strategies across multiple platforms.
  • Manage all aspects of campaign lifecycle, including planning, budgeting, targeting, ad creation, launch, optimisation, and reporting.
  • Deeply understand and leverage platform-specific features and best practices (e.g., Meta Ads Manager, TikTok Ads Manager).
  • Implement and optimise conversion tracking, including pixel installation and event setup.
  • Analyse campaign performance, identify key insights, and generate actionable recommendations to improve ROI.
  • Collaborate with cross-functional teams (e.g., creative, web development) to ensure seamless campaign execution.
  • Stay abreast of the latest industry trends, platform updates, and best practices.
  • Build and maintain strong relationships with clients, providing regular updates and proactive communication.
Required Skills and Qualifications:
  • 3+ years of experience in paid social ads within an agency environment working with Ecommerce Brands.
  • Proven experience managing and optimising campaigns across Meta, Pinterest, TikTok, and other relevant platforms.
  • Strong understanding of ecommerce principles, including customer journey mapping, funnel optimisation, and key performance indicators (KPIs) such as ROAS, CLTV, and conversion rates.
  • Expertise in campaign management tools, including Business Managers, Ads Managers, and analytics platforms (e.g., Google Analytics, Looker Studio).
  • Experience with ecommerce platforms (e.g., Shopify, BigCommerce, WooCommerce).
  • Excellent analytical, problem-solving, and communication skills (both written and verbal).
  • Strong attention to detail and organisational skills.
  • Ability to work independently and as part of a team.
  • Experience with catalogue feed management.
  • Experience with A/B testing and multivariate testing.
About Us

We operate on a partnership approach where our clients come first. We strive to develop long-term and meaningful relationships. We are platform-agnostic, which allows us to advise and enable our clients to get the system best suited to their needs and ambitions.

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