Global Event Strategist

10 hours ago


Galway, Galway, Ireland beBeeAudience Full time €120,000 - €150,000
Audience Acquisition Program Manager

We are seeking a seasoned program manager with expertise in audience acquisition and event marketing to join our team. As an Audience Acquisition Program Manager, you will be responsible for developing and executing connected marketing plans across the entire customer journey.

Key Responsibilities:
  • Define and refine target audiences in partnership with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives for both hero events and key launches.
  • Align channel leads (Web, Promo Email, Organic Social, Paid Media, Field Sales, Partners) with event and launch audience strategies, developing detailed execution and timing plans.
  • Manage promotion timelines in collaboration with Field Marketing, ensuring alignment with business and launch priorities.
  • Coordinate with Global Event Comms and Campaign Services on promotional email testing, targeting optimization, and delivery.
  • Report on performance and insights, providing clear recommendations for ongoing optimization.
  • Lead global audience acquisition and launch workstreams, promoting best practices, standards, and operational excellence.

About You

  • 7+ years of experience in product / launch marketing, with 5+ years in audience acquisition and event marketing
  • Strong expertise in digital marketing, data reporting, analytics, and deriving actionable insights
  • Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard
  • Skilled in project management, executive communication, and cross-functional collaboration
  • Proven ability to manage complex stakeholder relationships and present to executive audiences

Why Join Us?

We offer a dynamic work environment, opportunities for growth and professional development, and the chance to contribute to the success of high-impact events and global launch initiatives. If you are a strategic data-driven thinker, with seasoned ability to communicate to a high standard, with a passion for audience acquisition, we'd love to hear from you.



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