Senior Marketing Executive
1 month ago
Donaghy Bros has been Northern Ireland's leading independent electrical retailer since 1964. With stores in Kilrea and Limavady, the company serves local customers and also offers a state-of-the-art e-commerce site with free delivery across Northern Ireland, Ireland, and Great Britain. Donaghy Bros caters to both domestic and trade customers and prides itself on offering exceptional customer service and competitive prices.
Full Time Permanent Working Hours: Mon - Sat 9am -5.30pm Responsibilities:- Working closely with key stakeholders to develop a strategic marketing plan in line with key objectives and establish KPIs for evaluation.
- Design and implement an upper funnel strategy that will raise brand awareness and secure new sales across markets.
- Design and implement a tailored marketing plan specific for the trade side of the business.
- Work with key suppliers to uncap budget opportunity and develop specific brand focused campaigns in line with their key brand objectives.
- Lead on social activity across all active platforms, drive engagement and work closely with the sales team to showcase our expertise and extensive product portfolio.
- Design a proactive in store eventing plan that will engage and attract new customers and drive regional brand awareness.
- Ensure all communications are in line with Donaghy Brothers brand and tone of voice.
- Ensure we are utilizing opportunities to capture customer data in line with GDPR regs.
- Work closely with the head of purchasing and website team to plan and deliver promotional activity, ensuring that all activity and key messages are aligned and consistent in store and online.
- Manage the marketing budget, allocating budget to planned activities and evaluating ROAS.
- Work closely with the website manager and website team to ensure that our customer journeys and experience are in line with our brand vision and tone of voice.
- Digital marketing: 4 years (required)
- Marketing: 4 years (required)
- Ability to work calmly and accurately under pressure
- Have a proven track record of using digital marketing technology, social platforms (including paid social advertising), offline platforms and analytical tools to acquire new customers and achieve sales and to build loyalty with existing customers.
- Have a commercial understanding and experience in data analysis and reporting.
- Feel comfortable talking on camera
- Have the ability to provide visual direction for social content and visual communications.
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