(1/31/2025 A) Database Marketing- Lead Management Rep

2 days ago


Dublin, Ireland Cpl Healthcare Full time

Database Marketing- Lead Management Representative

Job Description Summary:

CPL are delighted to be working with a global Fintech Company on this Database Marketing Representative opportunity on a fixed term contract, based in Dublin City.

As a Lead Management Representative within the Database Marketing team, you will be responsible for managing & prioritizing leads flowing through from within the Demand Generation COE team & partner Concentrix.

The successful candidate will be passionate about B2B lead qualification and capable of managing dependencies of varying complexity to drive sales and revenue growth.

Job Description:

1. Delegate, manage Campaign/Lead priorities and expectations with our Lead Qualification partners in Concentrix.
2. Monitor the execution of all lead generation related campaigns and maintain strong governance around lead quantity and quality to ensure global alignment within the team.
3. Liaise with Concentrix Management and collate campaign feedback on behalf of the Database Marketing team.
4. Manage Lead Qualification dashboards & In-House reporting.
5. Collaborate with stakeholders around active campaigns and review/escalate on quality feedback.
6. Partner with the ABM, GTM and Growth teams to support lead generation programs across the globe.
7. Identify areas of inefficiency within lead qualification and propose solutions that will scale as the Global Lead Qualification Team grows.
8. Liaise with stakeholders on lead or opportunity quality.
9. Perform other related duties as assigned by the Database Marketing Director.

Job Requirements:

1. 2+ years of experience in B2B lead generation experience with global experience preferred but not essential.
2. Proven understanding of commercial data and how to leverage that to drive marketing and sales campaigns.
3. Working knowledge in relevant technologies: Salesforce, Teradata, Eloqua, JIRA, Excel.
4. Ability to drive collaboration within a matrixed environment and thrive in an unstructured environment.
5. Strong communication skills and results-oriented.
6. Strong interpersonal skills and an appreciation of diversity in teamwork.

For further information please contact Keely Parsons on 018955779 or email your CV to keely.parsons@cpl.ie

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