(Urgent Search) Sales Program Manager

About SoftCo
SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company. We are looking for motivated, dynamic and collaborative people to be part of our journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance. With 35 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We operate from offices in the US, Finland, UK, Kosovo and Ireland, with over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

Sales Program Manager – Your Role
We are looking for a driven and experienced Sales Programs Manager to design, implement, and execute programs that directly drive pipeline growth and seller success. This role blends strategic planning with hands-on execution, shaping go-to-market plays, supporting account selection and enablement, and delivering measurable revenue impact. You will act as a trusted advisor and business partner to Sales Leaders, collaborating closely with AEs, SDRs, Marketing and Product teams. By combining AI-driven insights, creativity, and structured execution, you will deliver sales programs that empower teams to operate more effectively, scale pipeline generation, and accelerate business outcomes.

Your Responsibilities

Program Design Execution: Develop and implement sales programs aligned with business priorities to drive pipeline and ARR results.

Drive go-to-market planning, including program design, messaging, execution, and enablement for SDRs and Sales.

Champion innovation in demand generation, multi-channel approaches (social, demand gen marketing, sales progression), and the use of AI-powered tools.

AI Data Innovation: Apply AI platforms (e.g. ChatGPT, Gong, 6sense, Clay) to optimize account selection, messaging, content creation, and campaign execution.

Stay ahead of emerging AI technologies in demand generation, evaluating new solutions and advising the business on adoption.

Train and encourage SDRs and Sales to use AI effectively for productivity, prospecting, and pipeline acceleration.

Sales Partnering Enablement: Understand pipeline needs and shape programs to meet them. Guide SDRs and AEs on account prioritization, messaging, and execution tactics. Build strong, trusted relationships across sales, marketing, and strategy functions.

Data Insights: Use AI-enhanced analytics and traditional data insights to design and refine sales plays, forecast, track, and report on program performance with actionable insights. Leverage Hubspot dashboards and AI-driven analytics to measure impact and drive recommendations.

Stakeholder Engagement: Secure buy-in from stakeholders, align programs with broader marketing/sales strategies, communicate effectively with Sales/SDR leaders and teams, and manage multiple priorities.

Other Duties: Represent SoftCo professionally in client-facing engagements and adhere to company policies and compliance standards. Deliver other ad-hoc duties as required.

Your Profile (Qualifications)

3+ years’ experience in Sales Programs or Sales Operations.

Proven success in designing and delivering revenue-producing programs and go-to-market campaigns.

Hands-on experience with Hubspot reporting and dashboards.

Understanding of software/cloud business models, demand generation practices, and AI-driven sales/marketing technology.

Track record of leading cross-functional projects and influencing senior stakeholders.

ERP or P2P experience is an advantage.

Program management experience in a sales environment; understanding of the full sales cycle from lead generation to close.

Strong AI proficiency with practical knowledge of tools such as ChatGPT, Gong, Hubspot, 6Sense, Vidyard, Dripify.

Strong analytical and reporting skills; ability to translate AI-driven data insights into improved program results.

Ability to manage multiple projects, balancing strategic thinking with detail-oriented execution.

Ability to influence and drive alignment across Sales, Marketing, Strategy, and Enablement teams.

Strong written, verbal, and presentation skills; creative, innovative mindset with structured problem solving.

Proactive self-starter who identifies opportunities and delivers results without requiring direction.

What We Offer
This is an opportunity to expand your knowledge, develop your career, and work with state-of-the-art technology in a rapidly growing sector. We invest in training and partner with leading learning platforms. You will work with senior leaders in the business. A competitive remuneration package and benefits include on-site gym membership (Dublin), company-paid health insurance, life assurance, pension, bonus, long service awards, and employee referral program.

SoftCo is an equal opportunities employer and values diversity and inclusion. Learn more at softco.com/about-us.

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