Digital Fundraising Director

1 day ago


Dublin, Dublin City, Ireland Pieta House Full time

Pieta House seeks a highly skilled Digital Fundraising Director to lead the development and execution of a comprehensive digital fundraising strategy. This role is pivotal in driving sustainable income growth across key areas, including Darkness into Light, Individual Giving, Corporate, and Community Fundraising.

This position requires a strategic and data-driven digital marketer who can apply expertise to drive transformative change while advancing their career in a leadership role. The successful candidate will have the opportunity to lead digital innovation while collaborating closely with fundraising managers, creating tailored digital solutions to meet income goals.

The ideal candidate will have a proven track record in digital marketing or digital fundraising, with experience delivering successful campaigns. A strong understanding of digital marketing channels, donor or customer segmentation, and building engagement journeys are essential. Analytical skills, excellent communication and collaboration skills, and knowledge of the charity sector are also required.

The Digital Fundraising Director will be responsible for developing and implementing a digital fundraising strategy that supports acquisition and retention across core income areas. This includes designing and delivering innovative digital fundraising campaigns across multiple channels (email, social media, paid media, PPC, SEO) to attract new donors and retain existing supporters.

The role also involves tracking, measuring, and reporting on campaign performance, analysing ROI, conversion rates, and key performance indicators (KPIs). Insights will be used to refine and optimize future campaigns, including A/B testing and funnel improvements.

The Digital Fundraising Director will work closely with Fundraising Managers and stakeholders to align on goals, create strategic plans, and deliver operational outcomes. Strong project management skills and the ability to deliver results under pressure are essential.


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