
Editorial Growth Strategist
2 days ago
We are seeking a highly skilled and experienced Editorial Growth Strategist to join our dynamic editorial team. The successful candidate will be responsible for developing and implementing a comprehensive audience strategy, leading the audience team to work closely with reporters, editors, and senior management to ensure that our journalism is reaching the widest possible audience and having the greatest impact.
A key aspect of this role will be to oversee a range of initiatives aimed at growing and engaging our readership in innovative ways. This will involve identifying key trends, opportunities, and areas for content improvement, as well as leading on SEO and other digital best practices to maximise the reach and visibility of our content.
The ideal candidate will have a proven track record in a fast-paced newsroom environment, with strong analytical skills and expert-level SEO expertise. They will also possess effective project management skills, with experience working with multiple stakeholders to deliver strategy.
In addition to these technical skills, the successful candidate will have excellent communication and presentation skills, with the ability to confidently translate and crystalise key information and share it with wider teams.
- Key Responsibilities:
- Develop and implement a comprehensive audience strategy to drive growth and engagement
- Lead the audience team to work closely with reporters, editors, and senior management to ensure that our journalism is reaching the widest possible audience
- Identify key trends, opportunities, and areas for content improvement
- Lead on SEO and other digital best practices to maximise the reach and visibility of our content
- Manage workflows, set clear objectives, and provide regular feedback to the audience and social media team
- Assist in managing social media accounts
- Assist in development and execution of premium subscription content
- Monitor analytics and news feeds to ensure the best content is being surfaced and effectively recirculate readers within our platform
- Help execute and develop our push notification strategy
- Help oversee growth in our video output making sure it's a key feature of the content we create
- Essential Skills and Qualifications:
- Proven track record in a fast-paced newsroom environment
- Strong analytical skills
- Expert-level SEO expertise
- Effective project management skills
- Excellent communication and presentation skills
- Ability to confidently translate and crystalise key information and share it with wider teams
- Dynamic and entrepreneurial work style
- Generous Package:
- A generous pension scheme with employer contributions of up to 8%
- 30 days holiday and up to 4 volunteering days per year
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Eligible for private medical insurance covering pre-existing conditions
- 'Bikes for Work' scheme
We champion diversity and inclusion, striving to maximise and encourage every individual's potential and ensuring everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 11 employee-led networks.
We take pride in looking after our amazing talent at News UK and Ireland, supporting the Health and Wellbeing of our staff. If you require any reasonable adjustments during the recruitment process, please let us know and we will do our best to accommodate.
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