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Business Development Representative
2 months ago
What will you do?
Salesforce Expertise: Become an expert in IBM’s internal Salesforce system. Track, analyse, and report on the effectiveness of marketing efforts in driving sales opportunities, providing actionable insights to sales teams.
Opportunity Identification: Actively seek out new sales opportunities that are connected to your efforts. This includes identifying potential leads within your assigned accounts and ensuring they are pursued effectively by the sales team.
Lead Management: Action incoming leads related to AI briefings, ensuring they are connected to the correct person within IBM. You will be responsible for setting these up within the agreed service level agreements (SLAs) to maintain high responsiveness and client satisfaction.
Account Research & Intelligence:Identify and research top accounts within your assigned geography. Gather and present detailed intelligence on these accounts to relevant IBM sales representatives, helping them to tailor their approach and strategies.
Internal Stakeholder Engagement: Build strong relationships and trust with internal IBM stakeholders across Sales and Marketing. Work closely with these teams to develop and execute strategies targeting specific accounts using account-based marketing (ABM) techniques, especially in areas like Gen AI, Hybrid Cloud Services, and Cybersecurity Services.
Cross-Sector Collaboration: Present the BDR team and your role to different teams across various sectors within IBM. Drive engagement with our program and demonstrate how your efforts can increase pipeline opportunities for their teams and accounts.
Strategy Development: Collaborate with Sales and Marketing to create and refine strategies that align with the needs of target accounts, focusing on driving growth in key areas such as Gen AI, Hybrid Cloud, and Cybersecurity.
What will you need to succeed?
2+ Years experience in a Business Development, Sales, or Marketing role, preferably within the technology sector.
Strong proficiency in Salesforce or other CRM systems; experience with IBM’s internal Salesforce system is a plus.
Excellent research skills with the ability to gather, analyse, and present account data effectively.
Outstanding communication and interpersonal skills, with a talent for building relationships and influencing stakeholders at all levels.
Ability to work collaboratively across teams, sectors, and geographies.
Experience with account-based marketing (ABM) and a strong understanding of Gen AI, Hybrid Cloud, and Cybersecurity services.
Self-motivated, proactive, and able to work independently while driving collaboration and teamwork.
What we offer:
In our commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including:
Structured training & career development plan
Paid Parental Leave (Up to 6 weeks for Maternity and Paternity)
Paid Childcare/Dependent Care
Education Reimbursement
Comprehensive VHI cover from day 1
Bike To Work Scheme / Taxsaver Leap Card Scheme
Personal Hardship Loan Program
Rockstar Awards, Spot Prizes and Tenure Awards
24/7 Employee Assistance Program and Modern Health App
The pay for this position is basic salary per annum of €45,000 with an additional variable bonus component of €5,000. There are several factors to consider including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills. Your recruiter will provide more detailed information during the interview process.
MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please contact us at people.success@marketstar.com for assistance.
